Entry Rules

  • Who Can Enter?

    All marketers and producers of business-to-business (B2B) communications for industry or professional audiences, including shareholder communications, within the state of Texas are eligible to enter the Lantern Awards of Texas competition. This includes non-profit fundraising directed toward corporate donors as well as ANA members and non-members alike. Review all the categories to determine how to best enter your work.

    Entries are limited to B2B communications. No consumer marketing materials will be accepted.

    What to Enter?

    All entries must have been produced in Texas or for use by a Texas company and implemented in the United States between September 1, 2017 through August 31, 2020.

    Entries entered into previous Lantern Awards of Texas competitions are ineligible.

    All entry forms must be filled out and submitted online. Negligence to do so will result in disqualification.

  • Preparing Your Entry Online

    We're accepting entries digitally and only Lantern and Award of Excellence winners will be required to submit boards.

    Content included in your online entry must conform to the following specifications:

    1. Clearly indicate the category in which you want your work to compete.
    2. Write a character description of the criteria: selling proposition/objectives, target audience strategy/implementation, creativity, and results.
    3. For each entry, upload a high res pdf or jpg (300 dpi). Multiple files may be uploaded.
    4. For all entries in Categories A - D, and some in M, N, O, and Q, video file(s) or web link(s) illustrating why the entry should win in that award category should be submitted online with any required login/password to link(s) field on entry form. If a program does not run, or the link fails to work, it will not be judged (unlimited number of web links with your submission).

    Entries may be submitted in more than one award category – individual campaign components can be entered both as single elements and as a group in a campaign category.

    Entry fees are calculated based on the number of entries and the number of categories into which they are entered (i.e., a single entry submitted in two categories will incur two entry fees).

    ALL award winners are requested to attend the Gala and Exhibition for recognition.

    You must submit entries at lanternawardsentry.com

  • Board Specifications

    This year we are only requiring boards for our Lantern and Award of Excellence winners. Once you are notified that you have been selected, we will request a board be created.

    ALL entries must be submitted on a landscape 30" w by 20" h rigid board(s) for the Gala and Exhibition. Utilize the space on each board to best tell the story for each entry. No oversized boards accepted.

    If 3D objects, binders, magazines, brochures, etc., cannot be securely affixed to the board, mount photographs/images of the pieces and include the items in a separate container. Clearly mark the separate items with entry number to avoid separation from entry details.

    Package boards together and clearly label each board with the entry number and board number (1 of 3, 2 of 3, etc.) to prevent separation in handling.

  • Additional notes

    • If your submission is a winner of either a Lantern Award or an Award of Excellence you will be notified of where and when to drop off a board for display at the gala.
    • Entries may be submitted in more than one award category – individual campaign components can be entered both as single elements and as a group in a campaign category.
    • Entry fees are calculated based on the number of entries and the number of categories into which they are entered (i.e., a single entry submitted in two categories will incur two entry fees).
    • ALL award winners are requested to attend the Gala and Exhibition for recognition.

  • Sponsorship Packages

    https://bma.secure-platform.co...Sponsorships are going fast, but opportunities are still available! Contact us at info@bmahouston.org

  • Deadline For Entry

    DEADLINE of FRIDAY October 2, 2020 by MIDNIGHT

    Submit entries at lanternawardsentry.com

  • Become a Sponsor

    SPONSORSHIP PACKAGES: Sponsorships are going fast, but opportunities are still available! Contact us today: info@bmahouston.org 

Fees and Submissions

  • Entry fees apply to each entry per award category.

    BMA Chapter MembersNon-Members
    Early Bird Entry Fee
    (Until Sept 18, 2020)
    Regular Pricing$125$175
    DEADLINE of FRIDAY October 2, 2020 by MIDNIGHT

Judging Criteria

  • The Lantern Awards Committee assembles a celebrity panel of B2B marketing professionals from ANA chapters nationwide to judge our competition.

    Judging is a key reason why the Lantern Awards have been recognized as Houston’s most prestigious marketing and advertising awards competition dedicated solely to the B2B industry.

    The selected judges dedicate their time and expertise to participate in a rigorous process of judging the contest entries and selecting award recipients.

    Each entry is independently reviewed by each judge and scored in four categories:

    1. Selling Proposition/Objectives: What was your intended goal for the marketing piece, including planned time frame for the marketing message and expected measurable results?
    2. Target Audience/Strategy/Implementation: Who is selling what to whom and why might they be interested? How was it used within the strategy created? What KPI was used?
    3. Creativity: Does the creative work address your intended goal? Is the style of the creative work well suited for the audience? Is there something unique and memorable about the creative elements? How does it stand apart from competitors?
    4. Results: What were the specific, measurable, behavioral results as related to the original objective. Using the KPI mentioned in #2, describe your results with statistics and tracking data, such as words, pictures, objects, and numbers.

    The judging scores for each entry are tallied into a total cumulative score, which is used to determine winners of Lantern Awards and Awards of Excellence. The judges reconvene to select Rookie of the Year, Agency of the Year, Best of Oil & Gas, Best of Show, and Judges’ Choice from overall Lantern Award winners.


  • A Lantern Award is given to the highest scoring entry out of all Awards of Excellence within each category. Only one Lantern Award is presented per category, however, one is not necessarily granted for every category. An Award of Excellence is presented to the next highest ranked piece(s) in recognition for marketing excellence within each category.

    Special Awards 

    Selected from individual category Lantern Award winners, either by the judges or gala attendees.

    Rookie of the Year: Selected by judges from first-time entrants receiving a Lantern Award

    Agency of the Year: Selected by judges from agencies receiving a Lantern Award

    Best of Oil & Gas: Selected by judges from overall Lantern Award winners

    Best of Show:* Selected by judges from overall Lantern Award winners

    People’s Choice: Selected during the gala by attendees from all displayed entries

    Judges’ Choice: Selected by the judges for an entry that did not win a Lantern Award, but the judges felt was deserving of special consideration

    *The Best of Show award winner may continue on to compete in the ANA's Business Marketing Association B2 Awards courtesy of ANA Houston. The ANA B2 Awards is a nationwide competition across all ANA chapters which recognizes and honors business marketers for innovative global brand strategy, customer marketing strategy, integrated internal and external marketing communications strategy, e-business strategy, new media strategy and successful new product and service introductions.

    All winning entries will be revealed on November 19, 2020, at the Lantern Awards Gala Exhibition and Dinner. One award will be presented for each winning entry. Additional copies of awards may be purchased after the awards presentation.

    Contact info@bmahouston.org for details.

  • FAQs

    1. How do I get help with my entries?

    First, review the Entry Rules and the FAQ sections. If your question remains unanswered, email us at info@bmahouston.org

    2. How do I pay for my entries? Can I pay for my entries separately?

    All entries should be paid for online. Once the entry form is submitted, you will have the option to pay for that entry or you can pay for all of your entries at once.

    3. How do I submit my company’s entries?

    Visit lanternawardsentry.com and log in or create an account. Click on My Entries to submit your entries.

    4. Do all entries require a display board, even the digital ones?

    All entries will be submitted online. We will only ask for a display board if your entry wins.

    5. What size and type of board should I use for my entry?

    See Entry Rules.

    6. How do I mount my entry to a board?

    See Entry Rules.

    7. I have a website or video, how do I submit these types of entries?

    Review the categories to find the best fit for your entry. Complete the entry form by filling in all required information. Enter the video file(s) or web link(s) with any required login/password to link(s) field on entry form. You may submit an unlimited number of links with your submission.

    8. Can I submit the same art in more than one category?

    Yes, however, each entry requires its own entry form and entry fee.

    9. Who should be listed in the contact details on the entry form?

    These contact details are in place so that the Lantern Awards Committee knows whom to contact if there are any questions about your entry. The contact information will default to the first person entered, however, it does not have to be the same person for every entry. This is also the person who will be contacted regarding winning entries.

    10. How are entries judged?

    See Entry Rules.

    11. Do I have to fill out all four criteria sections?

    Thoroughly completing all of the criteria, selling proposition/objectives, target audience/strategy/implementation, creativity, and results, is the best way to help the judges properly score your entry. For best results, be brief but as descriptive as possible.

    12. When a category lists a budget, what does the budget include?

    Budget includes the entire ad campaign budget (cost of creative, placements, etc.). Rationale on where the ads were placed, how effective they were, what response was received, etc., as well as the rationale behind the creative, is all taken into consideration by the judges, so include as much detail as possible.

    13. I have a 3D package design with multiple components. Do I mount artwork on the black boards as well as mail the 3D box separately?

    We have two options, depending on the actual shape and size of the package:

    1. If it is easily mounted, go ahead and mount the box and the contents on the board.

    2. If it is a larger 3D piece and not easily mounted, mount photographs of the item(s) and include the entire package separately. We suggest enclosing the package in a bag or some type of container.

    14. In some categories, you request 2-3 pieces from a campaign or a series be submitted. What does this mean?

    A campaign or a series must have 2 or more pieces to be defined as such. The judges need to see an appropriate sampling of either to properly score the campaign or series.

    15. We have a campaign entry that includes both web and print. Should we submit the website and the printed piece separately or together?

    This could actually be two separate entries under individual components (one for print and one for web) or submitted together as a total campaign (to include both components together). You can include the other components to help with the rational behind the entry, but each entry will be judged within the category entered.

    16. I want to submit a departmental annual report that was for both internal and external consumption. The only category I can see that this would fit into is the annual report under Category K. This report was subject-limited rather than of the entire company. What category does it fall under?

    That would still be fall under the Annual Report category (K5). In your entry rationale, be sure to note that it is a “piece” of the annual report and not a full-blown annual report.

    17. I have a digital entry and my site requires a login to view. What do I do?

    Include the necessary login details with the entry form in the link(s) field. If you need to setup a temporary password, make sure it stays active through the end of judging.

    18. What is business-to-business (B2B)?

    Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. B2B marketing materials that are created by individuals or organizations, including commercial businesses, governments and institutions, facilitating the sale of their products or services to other companies or organizations that in turn resell them, use them as components in products or services they offer, or use them to support their operations. Any business-to-consumer entries will automatically be disqualified without