You have a wide selection of award categories to choose from. Along with some NEW CATEGORY OPTIONS! Review all of the categories to determine how to best enter your work. You may enter a piece in multiple categories, although entry fees must be paid for each category entered. Individual campaign components can be entered both as single elements and as a group in a campaign category.

Targeted, measurable, and interactive marketing using digital technologies. Post link(s) along with any required login/password to link(s) field on entry form. If a program does not run, or the link fails to work, it will not be judged.

• A1—Microsite: Web pages that function as auxiliary supplements to a host site 
• A2—Website (Budget under $100,000): A set of related web pages containing content such as text, images, video, audio, etc.
• A3—Website (Budget $100,001 to $500,000): A set of related web pages containing content such as text, images, video, audio, etc.
• A4—Website (Budget over $500,000): A set of related web pages containing content such as text, images, video, audio, etc.
• A5—Mobile/smartphone app: Application that performs a specific function on a handheld device
• A6—Banner or button ad (single or campaign): Video, text, or static (such as GIF or Flash), including floating, fold-over, peel-back, and expandable (must show 2-3 pieces if campaign)
• A7—Email campaign: More than one email directed to a specific audience (must show 2-3 pieces from campaign)
• A8—Webinar, webcast, or Podcast: Broadcast presented over the Internet (live or pre-recorded), or routine chronological commentary videos

Recorded continuous motion. Please edit length to the best or most representative five minute segment. Post link(s) along with any required login/password to link(s) field on entry form. If a program does not run, or the link fails to work, it will not be judged.

• B1—Video, corporate overview
• B2—Video, promotional (new service, product, etc.)
• B3—Animation (2D or 3D) or motion graphics: Recorded series of still images compiled to create the illusion of motion

Usage of social media channels such as Twitter, LinkedIn, Facebook, YouTube, or other social media networks, blogs, forums, or word of mouth. Post link(s) along with any required login/password to link(s) field on entry form. If a program does not run, or the link fails to work, it will not be judged.

• C1—Integrated social media campaign (3 or more social media channels): Marketing campaign devoted to gaining website traffic or attention through 3 or more social media channels
• C2—Integrated social media campaign (2 or fewer social media channels): Marketing campaign devoted to gaining website traffic or attention through 2 or fewer social media channels
• C3—Blog: Blog published by or on behalf of an organization on a routine basis, or a report specifically addressing an issue
• C4—Webinar, webcast, or podcast: Broadcast presented over the Internet (live or pre-recorded), or routine chronological commentary videos
• C5—Interactive presentation: PowerPoint, Keynote, PDF, Flash, or HTML5
• C6—YouTube page: Branded home page for a YouTube account

Marketing done on the radio or television. Post link(s) along with any required login/password to link(s) field on entry form. If a program does not run, or the link fails to work, it will not be judged.

• D1—TV commercial (single or campaign)
• D2—Radio commercial (single or campaign)

Advertising using newspapers, magazines, newsletters, booklets, flyers, direct mail, or anything else that would be considered a portable printed medium. Budget should include all production and implementation aspects, such as creative and placement costs, etc.

• E1—Fraction page advertising (single or campaign): Must show 2-3 pieces if campaign 
• E2—Full page or spread advertising (single) – Budget under $50,000
• E3—Full page or spread advertising (single) – Budget over $50,000
• E4—Full page or spread advertising (campaign) – Budget $50,000 or less: Must show 2-3 pieces
• E5—Full Page or spread advertising (campaign) – Budget over $50,000: Must show 2-3 pieces
• E6—Original photography 
• E7—Original illustration: Hand-drawn or computer-generated art

• F1—Billboard or large banner (single or series): Displayed in an airport, etc. Must show 2-3 pieces if series
• F2—Mass transit or vehicle graphic (single or campaign): Must show 2-3 pieces if campaign

Include photos, floor plans, and any other related materials.

• G1—Small tradeshow exhibit (500 sq ft or less): This includes a backwall, tabletop exhibit, kiosk, etc. 
• G2—Large tradeshow exhibit (over 500 sq ft): This includes a peninsula, island, etc.
• G3—Tradeshow campaign: Total campaign communication and exhibit details
• G4—Fixed installation: Displayed in a building lobby, etc. 
• G5—Themed special event (internal or external): Event organized for a specific audience, such as employees or customers
• G6—Virtual event (internal or external): Virtual event or workshop organized for a specific audience, such as employees or customers

Routine publications published in print or electronically for an external audience.

• H1—Newsletter, print or electronic (16 pages or less): Must submit 2-3 issues
• H2—Magazine, print or electronic (regular publication over 16 pages): Must submit 2-3 issues 
• H3—Custom-published magazine, print or electronic: Single-edition magazine supplement

Brochures, catalogs, datasheets, or packages that enable sales. 

• I1—Capabilities booklet or brochure (4 pages or less)
• I2—Capabilities booklet or brochure (over 4 pages) 
• I3—Product, equipment, or parts catalog
• I4—Technical sheet or bulletin (single or series): Must show 2-3 pieces if series 
• I5—Sales package or media kit: Package of information about a company
• I6—Promotional item (Budget $20 each or less) 
• I7—Promotional item (Budget over $20 each)

Advertising sent by mail. 

• J1—Flat direct mail piece (single or campaign): Must show 2-3 pieces if campaign 
• J2—Dimensional direct mailer (single or campaign): Must show 2-3 pieces if campaign

The brand or identity incorporating both the relationship between a customer and a business as well as the look and feel of the business. 

K1—Branding or rebranding campaign: National or global program to establish or refocus a company or product brand image (must show 2-3 pieces) 

• K2—Identity standards/manual: The visual aspects that form part of the overall brand 
• K3—Logo design 
• K4—Tagline 
• K5—Annual report

The intent to create a cultural shift within an organization, where the employees become more customer-focused and more business-focused. 

• L1—Internal branding program: Program defining the image of the organization for employees and providing guidance for their actions 
• L2—Internal newsletter or magazine (print or electronic): Regular publication delivered to employees (must submit 2-3 pieces) 
• L3—Internal video (single or periodic): Regular video (live or pre-recorded) delivered to employees (must submit 2-3 videos) 
• L4—Internal communications strategy: Strategy to communicate to employees within an organization

Coordinated B2B public relations effort that supports products, a division, or company. Entries can include the following items: media relations campaign results, press releases, press conferences or media tours, analyst relations results/briefings, media kits, new product introductions/announcements, community relations efforts, investor relations communications, and video segments of broadcast coverage. Post link(s) along with any required login/password to link(s) field on entry form. If a program does not run, or the link fails to work, it will not be judged.

• M1—Public relations campaign: Must submit 3 or more items from the list above
• M2—Single PR effort: Must submit 1 item from the list above
• M3—Media kit
• M4—Crisis Management: Must submit 1 item from the list above

Services performed or produced for a non-profit organization communicating to a business audience. Entries can include the following items: complete advertising campaign, individual advertisements, literature/printed materials, identity materials (logos/letterhead), direct mail, radio, TV, web, video, and public relations strategy.  Post link(s) along with any required login/password to link(s) field on entry form. If a program does not run, or the link fails to work, it will not be judged.

• N1—Non-profit campaign: Must submit 3 or more items from the list above
• N2—Single non-profit effort: Must submit 1 item from the list above

Programs that support products, a group of products, a division, or company using an integrated strategy. Entries can include the following items: magazine, outdoor, newspaper, radio, TV, and digital advertising; sales literature; direct marketing; public relations; trade show materials; video production; interactive media; and sales promotion/merchandising materials. Post link(s) along with any required login/password to link(s) field on entry form. If a program does not run, or the link fails to work, it will not be judged.

• O1—Integrated marketing communications program (Budget $50,000 or less)
• O2—Integrated marketing communications program (Budget $100,000 to $200,000) 
• O3—Integrated marketing communications program (Budget over $200,000)

Researching the elements of the marketing mix, competitors, markets, etc., dealing with customers.

• P1—Qualitative and/or quantitative research project: Include data such as words, pictures, objects, or numbers