ANA Houston

Lunch & Learn: Overcoming Business Marketing Challenges in the Age of COVID


Presented by Richard Byrd, Rachel Bonnette, Jamie Efurd,

Join us for a round table discussion with some of Houston’s top B2B marketing experts on what worked and what didn’t in 2020

Few could’ve anticipated the many challenges marketers would face in 2020—and continue to face in the new year. But out of every challenge, there are opportunities for new ideas and inventive, strategic thinking. During this virtual round table, some of Houston’s top B2B marketing experts will discuss what did and didn’t work for them in 2020. This is a must-attend event if you’re looking to inject proven tactics that work into your 2021 marketing roadmap or simply want to know more about the current state of business marketing.

Discussion topics

·  Industry networking without tradeshows or in-person events

·  New product launch tips and strategies in a changed world

·  Internal communications struggles with remote working and dynamic company cultures

·  Social media noise—standing out in the crowded digital landscape

·  Advertising—media shifts to digital and how customers are consuming information

Panelists

Richard Byrd

President, BlueByrd Strategic Sales & Marketing

Richard strives to help his clients reach their full potential. By combining experience in brand management with a command of the latest digital marketing tactics, he works with clients to help them drive market impact. Richard takes a strategic view of his clients' businesses, ensuring that their sales and marketing strategy, online engagement, sales efforts, and business goals are all aligned. Prior to his current role, Richard was a strategic consultant with Pennebaker, a 25-person B2B marketing firm, and global creative director for Schlumberger, the world’s largest oilfield services company.

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Rachel Bonnette

Marketing Manager, KP Engineering

Rachel Bonnette is the Marketing Manager for KP Engineering, an EPC firm serving the refining, specialty chemical and renewable markets. Prior to joining KP Engineering, she managed the marketing and communications program for HENDERSON, a drilling rig and equipment supplier; managed the marketing strategy for product lines of $400MM in revenue at National Oilwell Varco (NYSE: NOV); and was the marketing director at Foster Marketing, a global B2B oil and gas marketing agency. A proud Cajun from Louisiana, Rachel has spent her career leading the conceptualization, strategy, budgeting, promotion and management of successful marketing, communications, public relations and business development programs. She has a concentrated focus on (and passion for) business growth within the energy industry.

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Jamie Efurd

VP of Marketing and Co-Founder, Morpheus

Jamie was raised in Texas by two amazing, entrepreneurial-minded parents which drove her passion to work with developing and implementing go-to-market strategies for small-to-medium sized businesses that align with their company's growth.

Over 15 years, she has led marketing, technology commercialization, business development and digital strategies for a variety of global companies covering technology, oil and gas, renewable, and energy industries. Before Morpheus, Jamie was Marketing Director at CARBO, where she led marketing communications strategies that supported the global brand, technology commercialization, digital and online integration including eCommerce, new market penetration, and business development and customer awareness initiatives. 

She provides marketing expertise, energy, and a positive attitude in a way that aligns with her clients’ business success.


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