ANA Houston

2019 October Luncheon

Energy & eCommerce: How to adapt to online trends

Presented by Jamie Efurd, Marketing Director, CARBO,

Presentation Summary: As consumers, we've recognized the ongoing growth and power of digital and online sales in our everyday lives...and Amazon shows us this every day.  We have become more independent in price comparisons, product reviews and have paired this with higher expectations in order fulfillment and delivery times.  As business players in the energy industry, we shouldn't expect that these trends and buying behaviors will not expand further into our industry.  This presentation will cover trends in eCommerce, the importance of thinking about eCommerce for your organization and how, through a case example, the implementation of eCommerce can not only lead to breakthroughs in your organization but in your career too.

The purpose of this presentation is to kickstart your thinking about eCommerce (if you haven’t already!) and begin to think how your organization may be able to incorporate to address changing buying behaviors...and by doing so, can breakthrough the norms and gain experience in areas that exceed your “marketing” role.

Speaker Bio

Jamie Efurd has 15 years of leading marketing and communications strategies and plans for companies covering technology, oil and gas, and energy industries.  

 In her current role as Marketing Director at CARBO, a global technology and manufacturing company serving the oil and gas and industrial markets, Jamie leads the marketing communications strategies that support the CARBO global brand, technology commercialization, digital and online integration including eCommerce, new market penetration, and business development and customer awareness initiatives.   

Prior to CARBO, Jamie led Marketing & Sales Operations for TAS Energy, a global technology company providing clean, economic power solutions to power generation and renewable energy markets.  In addition to leading marketing and communication strategies and plans, responsibilities included the development, implementation and continual improvement of business solutions, systems and processes in support of the global sales and business development strategy.  

Earlier in her career, she served as Vice President of Marketing with Foster Marketing, a full service marketing communications agency focused on the oil and gas and energy industries.  During her time at Foster Marketing, she managed marketing strategies for Houston-area accounts and led business development efforts to expand the agencies portfolio internationally and into "non-oilfield" industries. 

She has a B.A. from Texas A&M University and is a member of the ANA Business Marketing Houston Chapter.

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