ANA Houston

2018 October Luncheon

Creativity, Human Connection & Storytelling: B2B Marketers Get to Have Fun

It's universally accepted that strong creative concepts and stories have tremendous impact in the B2C space. But what about B2B? Do they really move the needle? Are they worth the investment? As B2B marketers, how do we think about creative, storytelling and overall production value of our collateral? 

Join us for a panel discussion with representatives from Caterpillar, NOV as well as agency side creative directors to hash through these questions and give us a clear path forward. 

Dustin Childers
Marketing Manager, North America at Caterpillar, Inc

Cassandra Casey
Vice President of Marketing, NOV

Facilitated by David Saxe, Partner, Co-Founder at ELL

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