At a time when marketing budgets, people and resources are getting more scarce, despite record corporate profits. Now is the time for marketing to pull up its own seat at the business table.

In this talk, David will share practical strategies from the software development world of Agile, that you can take back and immediately implement  to help your marketing organization prioritize and achieve any company goals. All while saying NO.  Investment vs Expense,  the final frontier for marketers to fundamentally change the way your organization views its marketing department.