ANA Houston

The Case for Case Studies August Luncheon

Presented by Tom Lambert , Writer at Stewart & Stevenson

Attracting new customers in today’s competitive marketing environment can be worse than trying to get someone’s attention on the floor of the New York Stock Exchange. But, case studies that prove how the products and services you provide benefited your current customers offer compelling reasons why potential customers should select your company to help them answer their operational challenges. And, beyond being regarded by experts as the single most effective marketing collateral, case studies can enrich your marketing portfolio in several ways:

  • Promote your brand by producing marketing material that quantifies the effectiveness of your products and services
  • Turn your company’s successes into compelling accounts that appeal to your target demographic
  • Optimize your website for users through keyword targeting
  • Provide readers with valid research information
  • Serve as an almost evergreen promotion
  • Create the perfect setup for a CTA

Tom Lambert presents the value of case studies and methods to develop them into compelling success stories that recount how your company’s products and services have benefited customers.

Speaker Bio

Tom Lambert is a writer for Kirby Corporation’s subsidiary, Stewart & Stevenson and is a marketing and communications professional with more than 30 years of experience in corporate communications, network news, advertising, and industry publications. He has worked for Federated Department Stores, American Express, Prudential, Belcore, Continental Airlines, NASA, Chevron, BNSF RxR, WalMart, Halliburton, Baker Hughes, Schlumberger, ConocoPhillips, Calpine, Cameron, and RigNet. Tom has also worked nationally and internationally as a television network news photographer and field producer for CBS, NBC, ABC, FOX, ESPN, TROS, BBC, NHK, TF1, and QRS Media.

Tom is the recipient of several awards for writing, including a PRSA, Gold Excalibur Award and a Tele. He holds a B.A. from the University of New Orleans in film and education.

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