ANA Houston

Content Marketing: Driving Business in a Post-Mad Men World

August 2017 Luncheon

Presented by Rachel Parker, CEO and Chief Geek, Resonance Content Marketing

Not so long ago, driving business was pretty simple: You advertised so that people knew you existed, then you unleashed your sales force to close the deals. Now all that has changed. In “Content Marketing: Driving Business in a Post-Mad Men World,” Rachel Parker helps you understand why traditional approaches to reaching customers aren't working like they used to — and how you can turn that trend around. Join us to learn

  • How customers’ attitudes have evolved in just the last 15 years ... and why this evolution forced us to rewrite our game plans
  • How big of a “trust gap” exists between customers and marketers (hint: it’s big)
  • How content marketing helps us bridge that gap
  • Three examples of brands that are using content to turn fans into customers — and customers into advocates

Speaker Bio

A self-described geek who can recite entire episodes of “South Park” by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).

Throughout her 20-year marketing career — five of those at one of Houston’s largest advertising agencies — Rachel has helped brands such as Reliant Energy, Hewlett Packard, AIG American General, and SYSCO Foodservice to connect with their customers. Over the years, she’s developed a distinct talent for being able to communicate in the voice of the client, often eliciting the comment “You get us, Rachel. You just get us.”

Rachel is also a classically trained soprano (though these days she has little time for singing), an avid gym rat (boxing, anyone?), the happy wife of a software architect/fellow geek, and the proud mama of three rambunctious dogs. This year, she’s set her sights on completing a second triathlon … and maybe taking a vacation.