ANA Houston

2018 Sales Enablement Benchmark Survey: Webinar

What we learned, what it means, and what you can do.

Presented by Nick Bettis,

Many companies are investing significant resources in sales enablement “stuff” in hopes of driving higher revenue. And higher revenue can be had; according to SiriusDecisions, B2B organizations in which marketing highly enables the sales teams achieve 24% faster three-year revenue growth

The question is, how exactly can your marketing team highly enable sales? 

To find out, join us to explore the findings of the 2018 Sales Enablement Benchmark Survey and determine your place on the sales enablement spectrum.

During this brisk 45-minute webcast, you’ll learn:

  • How marketing leaders like you are faring in three primary areas of sales enablement: Sales & Marketing Alignment, Sales Empowerment, and Demand Generation
  • Where sales and marketing respondents agree—and disagree—and what such responses might mean for the state of sales enablement in your organization
  • Action items you can take right now to raise your level of sales enablement and support revenue growth

Conducted by Refactored in conjunction with BMA Colorado, BMA Kansas City, and BMA Houston, the 2018 Sales Enablement Benchmark Survey helps B2B organizations identify strengths and weaknesses in their sales enablement strategy—and can help you discover the advantage your sales team needs.

We’ll take time to respond to your questions at the end of the webcast. And you’ll get a free copy of the full survey report just for attending. 
We hope to see you there!

Speaker Bio

One of the biggest challenges organizations face in driving revenue is to bridge the gap between Marketing and Sales. For more than 20 years, Nick Bettis has been bucking the belief that Marketing and Sales must have an adversarial relationship. By taking a collaborative and empathic approach to the unique challenges that each team faces, Nick has been able to build bridges that ensure Marketing and Sales are pulling on the rope in the same direction, supporting that alignment with effective demand generation and sales enablement campaigns.